So, did you rush off to Sainsbury's to collect your free 3D glasses?
I did.
Like millions of other people, I was quite excited about the idea of watching Channel 4's big 3D week. The Queen, Derren Brown and a whole week of television supposedly bursting out of the screen and into our living rooms.
The reality?
Well, it was mostly a gimmick.
That's not entirely fair. The Derren Brown programme was actually pretty impressive. For about ten minutes, anyway. After that, I found myself spending less time being amazed by the 3D effects and more time wondering why I was developing a headache.
The technology just wasn't quite there.
Maybe I've been spoiled by cinema trips, but those red and blue cardboard glasses never really felt convincing. Instead of feeling immersed in the programme, I spent most of the time noticing the effect itself.
That said, I still think 3D has potential.
I remember Children in Need doing a 3D special a few years earlier with Take That, and that worked surprisingly well. It didn't rely on the old-school red and blue glasses, and the whole thing felt much more polished.
Perhaps that's why Channel 4's effort felt a little underwhelming.
As for the rest of 3D week, I can't honestly say I was tempted to stick around and watch much more.
Maybe the future of television is 3D.
But if it involves cardboard glasses and a headache, I'll happily wait for the next upgrade.
Until then, I'll stick to two dimensions.

